GSS

This project involved creating a rebrand for a company whose visual identity had been suffering for decades. The proposal was to completely redesign the brand and bring it up-to-date with today's standards. The approach was simple, to stray away from using their original muted "blue," a color which is overly used by competitors and the industry in general, making their brand forgettable. Therefore a bold approach was taken, using high contrast elements to evoke alertness, a key component to what their product is about.

The new brand identity included a logo, style guide, collateral asset mockups, a website with its sitemap, wireframes, and hosting preview.

See their current website for comparison.